Challenge:
Transform basic product listings into beautiful storefronts that brands would proudly share - critical for business growth
Solution:
I created a simple four-step storefront builder that lets brands build gorgeous storefronts in under 30 minutes (instead of weeks), resulting in 112% sales increase and stronger brand partnerships
CONTEXT
What is THE LNK?
THE LNK is an e-commerce platform that helps fashion and home brands sell internationally without the headaches. When a brand joins the platform, they get a storefront where their shoppers can enjoy:
PROBLEM
Underwhelming Storefronts
The storefront landing page were just basic listing pages with only their name, logo and description. Brands felt these pages were not up to par with their brand image.
Existing brand page with name only
Existing brand page with logo & description
This created a serious business problem

Low Traffic & Sales
Brand pages received minimal international traffic, resulting in reduced sales potential for both the platform and brands

Limited Platform Adoption
Brands rarely used their storefront or the platform, limiting adoption despite our strong international commerce offering

Abandoned Onbaording
68% of brands abandoned the setup process when asked to share their storefronts with international customers
THE RESEARCH
Competitive Analysis

Brand Primary Sites

High-Performing Retailers

Industry Benchmarking
User Interviews
I conducted in-depth interviews with 14 brands across different regions (North America, Europe, and Asia) and varying sizes.




Kasish Gemini
Founder, TOFFLE
PROBLEM DEFINITION
Double Challenge
This research revealed we weren't just facing one problem but two interconnected challenges:
Aesthetic Problem
Our basic product listings were too plain to represent brands effectively
Creation Barrier
Any solution needed to be dramatically faster and easier than what brands experienced creating their primary sites
IDEATION & SOLUTION
Exploring Approaches
The winning approach emerged from a key insight: simplicity creates better results. By limiting options and focusing on high-impact elements, we could produce superior with minimal effort.




DESIGN PROCESS
Wireframing
The winning approach emerged from a key insight: simplicity creates better results. By limiting options and focusing on high-impact elements, we could produce superior with minimal effort.

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